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Make Your Ask


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The Make Your Ask Project is a bold new movement founded by negotiation expert Natalie Reynolds in September 2018 to provide one million women around the world with the confidence and skills to negotiate effectively and make their ask.

You can watch an introduction to Make Your Ask HERE.

Based on the principle of ‘Invest in YOU, Invest in HER’, The Make Your Ask Project will see Natalie’s pioneering DEALS™ negotiation training method made available as an easily accessible online course and priced at only £10 as opposed to the thousands of pounds previously paid by her global corporate, government, business school and executive clients.

For every course purchased The Make Your Ask Project will gift the same course via one of our charity partners to a woman around the world who really needs it.

OUR AIMS

1: RECLAIMING NEGOTIATION: FOR GOOD.

For too long negotiation has been seen as a skill requiring aggression, tough talk and bullying behaviour. We aim to reclaim negotiation and promote an approach based on creativity, curiosity, understanding and collaboration. As negotiation is at the heart of all human interaction, we believe the ripple effect of this shift could have a hugely positive impact on business, politics and wider society.

2: LEVELLING THE PLAYING FIELD

To allow more people to access the life changing skill, Natalie is putting all of her trademarked negotiation methodology, materials and training online as an 8 lesson course and pricing it at only £10.

3: TOOL FOR EMPOWERMENT AND CHANGE

Through partnerships with charities such as UN Women we aim to gift one million negotiation courses to one million women around the world who really need them.

THE COURSE

‘Mastering Negotiation: The Art of Making Your Ask’ is an easy to use and engaging online course comprised of eight video lessons accompanied by a downloadable toolkit and workbook.

WHO SHOULD TAKE THIS COURSE

The course is designed to be relevant for any type of negotiation and would be beneficial for a wide range of individuals including middle managers, graduates, entrepreneurs, freelancers, senior executives and returners to the workplace. The course is for both men and women.

OUR FOUNDER

Natalie Reynolds is a globally respected negotiation expert, author of bestselling book ‘We Have a Deal’ and Honorary Visiting Professor of Negotiation at Cass Business School. In 2013 Natalie founded advantageSPRING to provide negotiation training that moves beyond the old fashioned methods of aggression, dominance and tough talk. Natalie’s pioneering DEALS™ method seeks to empower everyone to confidently ask for and get what they want, whilst still maintaining credibility and relationships.

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