Senior Marketing Manager, Technology Solutions

Location:Greater London
Job Type:Full Time
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Description

Role Title: Senior Marketing Manager, TechnologySolutions

Business: Marketing

New or Existing Role? New

Grade: GCB4

Role Purpose

  • This

role is part of the B2B Marketing global team which is a part of the Global

Marketing function. B2B Marketing supports

the two business lines that service businesses and institutions –

Commercial Banking (CMB) and Global Banking & Markets (GBM). Our

purpose is to support business growth, drive brand value and help improve

customer experience by anticipating and exceeding customer needs. These two

business lines manage relationships with businesses ranging from small

start-ups to some of the world’s largest and most complex multi-nationals.

It’s a world being re-shaped by data, technology and geo-politics, and an

exciting time to be working for the world’s No.1 Global Bank by brand

value.

  • As

the Senior Marketing Manager, Technology Solutions, you will work with a

team of data and technology strategists to design, build and launch developments

to the B2B digital marketing channels.

You will lead and be an effective participant on technology

projects across the entire stack and act as the lead on all aspects

related to the marketing automation platform. You will be required to have a wide

breadth of technical knowledge with the ability to design end-to-end, full

stack solutions that span data stages and technologies and are focused on

meeting business requirements. You

will be an advisor within marketing on all aspects of channel technology. Contributing positively to a

transformation culture focused on continuous learning, an eagerness to

share knowledge and implementation with speed will be critical to success.

  • The

role holder is responsible for:

  • Acting as an advocate to drivean effective and collaborative transformation culture, encouraging the widerteam to embrace new ways of working driven by technology and data.
  • Leading the review, optimizationand further launches of the marketing automation platform (oracle Eloqua)
  • Supporting the optimization ofthe digital channel aspects of the customer journey to enhance the customerexperience.
  • Driving innovation in the digitalspace, building on existing services and developing new Digital assets whichalign with the business and marketing strategy
  • Guiding aspects of therelationship with HSBC IT and key technology vendors.
  • Working collaboratively withregional and local B2B marketing channel leads in order to launch digitalmarketing channel capabilities and with stakeholders across the wider marketingteam and the business areas to ensure most effective means of using andintegrating with the capabilities available across HSBC.
  • Designing solutions to meetthe needs outlined in the briefs submitted by various teams.
  • Building solutions in linewith agreed capabilities, budgets and timelines.
  • Seamlessly launching solutionsat the local, regional and global level.
  • Building the teamstrategically to achieve the agreed long term operating model.
  • The role holder must have

experience working with technology in a B2B environment as well as

knowledge of CMB and GBM strategic areas at a global and regional level,

demonstrate a comprehensive understanding of external and internal factors

impacting the business and customer needs both now and in the future, and

an ability to manage a range of stakeholders.

Key Accountabilities

Impacton Business

  • Architecting and deliveringhigh-performing, highly-scalable and flexible, cost effective solutions thatmeet business requirements and conform to HSBC and Marketing’s technologyroadmaps and strategies.
  • Translate businessrequirements into conceptual and detailed technology solutions.
  • Designing and documentingarchitecture at multiple levels across multiple views.
  • Developing and supporting proofof concept projects
  • Delivering solutions inline with the marketing technology vision whilst ensuring the right outcomesfor the group are delivered from a risk and business strategy perspective
  • Keeping abreast of theindustry and marketplace evolution – staying current with vendor productofferings and common and emerging data solutions across the industry;continuously learning new data technologies and introducing these into theorganisation

Customers /Stakeholders

  • Provides guidance anddirection, communicating and educating others throughout the organisation onarchitecture methodologies, governance and standards
  • Works with a wide range ofstakeholders, acting as an ambassador for technology solutions
  • Has a broad understanding ofsoftware, infrastructure, integration, security and data relevant to marketingwith the ability to challenge direction across these areas as required.
  • Work with Customer Experience& Sales Development teams as well as Customer Strategy & Insight to gainunderstanding of the CMB & GBM customer experience.
  • Provide regional and/or country

team(s) with guidance on how best to leverage technology capabilities to

meet the set objectives.

Leadership &Teamwork

  • Lead and support peers andteam members
  • Work with key stakeholders togain buy-in and ensure strategies and solutions are effectively delivered byall areas of the business.
  • Engage with IT to ensureplatforms and technologies are implemented with minimal impact to the business.
  • Introduce new HSBC Group bestpractices to the team.
  • Liaise with marketing across HSBC

globally, sharing best practices, common standards and approaches.

  • **Operational

Effectiveness & Control**

  • Responsible for data securityand compliance
  • Performing third-party vendorassessments
  • Follow the business transformation

framework

  • Follow the marketing financial process, procedures

and manage within the marketing budget allocated.

  • Identify potential

risks and recommend ways to mitigate risks and issues caused by internal

and external factors.

  • Sets personal

objectives to drive personal performance within policy and guidelines.

  • Act as a role

model across marketing and with business partners.

Major Challenges

  • Challenges include the need to:
  • Support many complex anddiverse integration projects.
  • Complete diverse due diligencerequirements around data privacy for all platforms.
  • Engage with stakeholdersglobally and manage different cultural and logistical factors.
  • **Role

Context**

  • A number of

factors influence the role:

  • Global CMB & GBM marketing strives to

put the customer at the heart of everything we do.

  • CMB & GBM marketing supports the

business in driving top-line revenue growth across our key geographies.

  • To achieve its

strategic goals, CMB & GBM marketing has embarked on a Marketing

Transformation programme which will impact all teams, process and culture.

Management of Risk

  • The role holder will continually reassess

the operational risks associated with the role. This can include changes in

economic or market conditions, legal and regulatory requirements,

operating procedures and practices, management restructurings, and the

impact of new technology.

  • The role holder is responsible for

mitigating these risks as much as possible. The role holder should address

any areas of concern with line management and/or the appropriate

department, and adherence to both marketing and business risk appetite

Observation of InternalControls

  • The

role holder will also adhere to internal controls. This will be achieved

by adherence to all relevant procedures, including the Marketing FIM and

Anti-Bribery & Corruption processes. The jobholder will also keep

appropriate records and, where appropriate, the timely implementation of

internal and external audit points, including issues raised by external regulators.

  • Therole holder will implement the CMB & GBM group compliance policy bycontaining compliance risk in liaison with Global Head of Compliance, GlobalCompliance Officer, Area Compliance Officer or Local Compliance Officer. Theterm ‘compliance’ embraces all relevant financial services laws, rules and codeswith which the business has to comply.
  • Thiswill be achieved by adhering to all relevant processes/procedures and byliaising with Compliance department about new business initiatives at theearliest opportunity. Also and when applicable, by ensuring adequate resourcesare in place and training is provided, fostering a compliance culture andoptimising relations with regulators.