Role Title:Lead Digital Analyst
Business: Digital - RBWM
New or Existing Role: New
The Lead Digital Analyst is accountable for leading analysis for changes and new features/services that deliver enhancements to Digital Channels encompassing Mobile, Public Website and Online Banking. Lead Digital Analysts are involved from initial scoping, discovery and documentation of requirements right through to post implementation continuous improvement.
The role requires leadership of detailed analysis to drive out business requirements and translate complex concepts into engaging digital propositions that are aligned to Global Digital strategies. Lead Analysts collaborate with Digital Product Owners and other Digital teams as well as external skateholders to deliver customer-centric journeys, supporting entities globally.
Lead Digital Analysts also play an important role in contributing to the development of a high perfomance Digital Analysis discipline through support and coaching.
To fulfill accountability the Lead Digital Analyst will operate in the following ways:
Leading requirements activity to facilitate elaboration of customer and business user stories.
Bridging the gap between SMEs from products, propositions, markets, business and delivery teams.
Sourcing and interpreting data and insights to underpin the feasibility and design of digital features and functions.
Collaborating with other Digital teams working in an Agile environment to deliver more features faster.
Leading, supporting and coaching Digital Analysts which may involve line management responsibilites.
Impact on Business/Function:
Leadership accountability for recruitment, onboarding, development and as required, performance management for Digital Analysts working across HDS
Accountable for leading customer and business requirements activity for digital products.
Contributes to creation/evolution of Digital Product roadmap development in conjunction with Product Owner/Digital Product Manager
Work with Product Owner/Digital Product Manager and Pod/Scrum team members to generate ideas and shape outcomes
Lead creation of business and technical epics and writing user stories with robust acceptance criteria using BDD/TDD
Support the Product Owner/Digital Product Manager to manage and prioritise Product backlog
Lead in-depth analysis of customer journeys and functionality to support effective solution design and ensuring digital deliverables are customer ready
Leads planning activity across the Requirements management within Agile environment to optimize use of resources
Helps define and track metrics and KPIs for the digital product
Customers / Stakeholders
Lead Digital Analysts interface with:
HSBC Digital Solutions internal Global stakeholders including Cross Functional Team and Discipline Leads
HSBC Global Functions Digital Risk, Legal, Compliance, Information Security, Fraud, Data Security
HSBC customers and prospects across the all entities
Leadership & Teamwork
Lead highly collaborative working with all other Digital and SWD teams within HSBC Digital Solutions to co-author UCD deliverables in line with appropriate methodology.
Leadership, support, coaching and development for Digital Analysts contributing to a high performance Digital Analysis discipline.
Drive liaison with relevant parties and other Cross Functional Teams to understand impact of integrating change to their roadmaps and deliverables
Operational Effectiveness & Control
Adhere to Digital governance procedures within discipline
Monitor and control quality output
Identify key risks, issues and interdependencies and provide appropriate mitigation strategies or escalation as appropriate.
Support audit / independent programme assessments as required.
Ensure HSBC is not put at any operational or reputational Risk
Management of Risk
The jobholder will ensure the fair treatment of our customers is at the heart of everything we do, both personally and as an organisation.
The jobholder will also continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.
This will be achieved by ensuring all actions take account of the likelihood of operational risk occurring.
Also by addressing any areas of concern in conjunction with line management and/or the appropriate department.
Observation of Internal Controls
The jobholder will also adhere to and be able to demonstrate adherence to internal controls. This will be achieved by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators. Ensuring jobholder and all their team complete mandatory training and reconfirming periodically adherence to policy.
The jobholder will implement the Group compliance policy by containing compliance risk in liaison with Global Head of Compliance, Global Compliance Officer, Area Compliance Officer or Local Compliance Officer. The term ‘compliance’ embraces all relevant financial services laws, rules and codes with which the business has to comply.
This will be achieved by adhering to all relevant processes/procedures and by liaising with Legal &Compliance department about new business initiatives at the earliest opportunity. Also and when applicable, by ensuring adequate resources are in place and training is provided, fostering a compliance culture and optimising relations with regulators.