Copywriter

Location:Greater London
Job Type:Full Time
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Expedia

Are you looking for a new challenge in a fast-paced environment that offers the agility of a start-up but with the resources of a multinational?

Would you like to work with a product that allows you to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at VRBO.com, part of the Expedia Group.

VRBO has the best websites around the world to book beach homes, cabins and condos. With more than two million places to stay in 190 countries, travellers can find the perfect holiday home to meet their needs. Our mission is to make every holiday rental in the world available to every traveller in the world through our online marketplace.

The Mission:

Vrbo’s internal agency is on the lookout for a junior copywriter who’d enjoy an exciting opportunity writing primarily for our display channel, addressing both travellers and homeowners. We’re looking for someone with a flair for punchy headlines and calls-to-action that inspire clicks, so the right candidate should have confidence in their writing and an eagerness to learn about display advertising.

You’ll work closely with a team of designers to fulfill the business’s needs. You’re a creative at heart who’d be comfortable speaking up in a brainstorm or offering a fresh perspective on previous creative.

We value a strategic mindset, as the Display pod seize every opportunity to test and learn. As such, a genuine interest in what makes people tick, and an ability to analyse results through a creative lens will serve you well.

What you'll do:

  • **Respond to display briefs:**With the guidance of more senior writers and support of the core creative team, you’ll fulfill the needs of the business by producing on-brief, creative display ads that get results.

LONGER-TERM EXPECTATION

  • **Content strategy:**Over time, and along with the core creative team, you’ll ensure that all projects are approached with a smart, strategic mindset. Whether it’s a brief for a brand new template or concept, or a copy or design test, you’ll learn how to innovate, formulate a hypothesis, and measure success.
  • **Creative ideation:**Beyond the work that’s briefed in to you, you’ll brainstorm to explore the possibilities of your channel.

Who You Are:

  • You have some experience in a writing role and want to pursue copywriting as a career.
  • You’re a confident wordsmith and a creative thinker who’s never stuck for a fresh spin on an old idea, or - indeed - the next big idea.
  • You have an interest in creative strategy and display advertising. You’re eager to learn how success is measured, and to be part of the team driving those results.
  • You’re comfortable working independently, but also enjoy interacting with a variety of creative and marketing people to get the job done.
  • You have a degree in Journalism, Communications, Advertising or a related field
  • You have some experience in writing role required, copywriting for marketing or advertising is preferred
  • You are skilled in writing clearly and concisely
  • You are motivated, highly organised, flexible and detail oriented
  • You have strong communication skills and some experience of presenting
  • You are comfortable in a fast-paced, dynamic environment

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on VRBO.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.