Lead Audience Management & Profiling

Last updated 1 hours ago
Location:Greater London
Job Type:Full Time

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.

The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future!

Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place!

For our Insights team in London, United Kingdom we are therefore looking for a Lead Audience Management & Profiling

As we accelerate our journey, the Audience team’s mission is to deeply understand our prospects and consumers' needs and fulfill them better than anyone else. This team will be acting as the cohesive force that underpins PMI’s consumer-centric, data-driven strategy. You'll be working together with a mix of talents in data, analytics, science, technology, marketing and media. You’ll constantly look for effectiveness, efficiencies and big wins: What can we do better? Where can we scale?

We are looking for a Lead Analyst Audience Management & Profiling. You’ll gather audience insights from quantitative and qualitative data and work with data scientists to implement targeting solutions globally across multiple verticals.

You will:

  • Develop targeting and retargeting strategies with the team and deliver audience insights based on qualitative and quantitative data;
  • Develop churn, win back, and other analytical models and consequently provide insights and hands-on recommendations for online marketing campaigns from those models;
  • Gather key audience learnings from markets;
  • Work with data scientists to design and deploy targeting solutions using advanced statistical techniques;
  • Identify available data sources to pull existing audience insights and work with other functions to develop methods to gain new insights;
  • Manipulate large volume raw data to produce structured data sets for analysis;
  • Work as a liaison between business and technical teams to automate manual processes and optimize data delivery for greater scalability;
  • Partner with technical and non-technical resources across the business to promote the efficient execution of projects.

We’re looking for someone with:

  • Bachelor’s degree, or Master’s degree in related discipline;
  • Work experience in either Marketing or Consumer Value Management;
  • Detail oriented, technically savvy, marketing and analytical skills;
  • Experience with digital marketing (campaigns) and sales analyses and reports;
  • Significant experience in analyzing online and offline data;
  • Very strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making;
  • Strong understanding of statistical modeling techniques such as regression, cluster analysis, experimental design, etc. and their application in solving business problems;
  • SQL experience and working experience with relational databases;
  • Experience with machine learning and natural language processing a plus;
  • R, Python, Spark or Hadoop a plus;
  • Experience with NoSQL a plus;
  • Social Media (listening) platform analytics (Facebook Insights, Twitter Analytics, Sprinklr or Brandwatch) a plus;
  • Self-starter with ability to quickly ramp up on new tools and technologies;
  • Ability to manage in an environment of uncertainty, ambiguity and complexity with diverse stakeholders.
What we offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: to improve the lives of a billion smokers.

PMI is an Equal Opportunity Employer