Advanced Data Insight Analyst III (Marketing Analytics)

Last updated 1 hours ago
Location:Greater London
Job Type:Full Time

Are you passionate about statistics and data analytics? Do you have experience in marketing analytics and are interested in helping us solve tough problems in partnership with some of the brightest marketers in the world? We’d like to hear from you!

At Expedia Group (EG) Analytics we are looking for a curious and hard-working individual with a strong statistical and analytical background.

The role will be responsible for establishing methods and tools for assessing effectiveness of marketing initiatives, ensuring methods are used across all Expedia Group brands and results of analyses can be actioned upon. You will work closely with other highly skilled analysts across EG, partnering with our digital marketing teams, as well as colleagues across Data Science, Capital Allocation, Finance, and Product. You will also collaborate with specialists at our top marketing partners such as Google and Facebook.

This job is for you if you are comfortable in tackling sophisticated analytical problems, you are resilient and strive to make a difference ...and are seeking a stimulating role within a fast-paced and fun business!

We believe in flexible working and this role could be fulfilled on a flexible working set-up, this can be discussed during the interview process.

What you'll do:

You will be working on a variety of projects in the realm of marketing testing, including:

  • Establishing and embedding solid practices for testing and measurement of digital marketing activities across all EG brands, including designing and analysing studies to understand the incremental value of our marketing spend

  • Working with statisticians around the business to devise innovative ways to understand marketing efficiency when testing is not possible, including building models to predict the incrementality of marketing campaigns

  • Improving and devising approaches for overcoming common testing limitations and tackling problems such as impacts on customer lifetime value, seasonality, and cross device behaviour

  • Defining requirements and building prototypes for tools/datasets/visualisation products required to automate testing processes

  • Collaborating with external partners (such as Google and Facebook) to improve methodologies and tools for measuring the effectiveness of our investments with them

  • Constantly assess the status quo, find and discuss opportunities for optimisation, simplification and acceleration of current processes

Who you are:

  • 5+ years’ experience working in a role focused on analytics, data science or similar

  • Strong SQL skills, proficiency and experience in coding with R or Python

  • Good knowledge of statistical modelling techniques (previous experience in predictive analytics is a strong plus)

  • Excellent project and partner management skills: demonstrated ability to independently lead more projects simultaneously and timely

  • Ability to communicate sophisticated concepts concisely and clearly

  • Demonstrate a solid understanding of online marketing and of the application of statistical techniques in testing (experience in leading tests end to end is advantageous)

  • Excellent analytical problem-solving skills and can-do attitude


Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them thetools to do so.  

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®,Vrbo®, Orbitz®, Travelocity®, Wotif®,ebookers®,CheapTickets®, Hotwire®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® Cruise® andSilverRailTechnologies, Inc. For more information, visitwww.expediagroup.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.