Content Marketing Manager - Commercial

Last updated 37 minutes ago
Location:Greater London
Job Type:Full Time

About us

At GoCardless, we’re passionate about payments. Our vision is to provide businesses with the best way to collect recurring payments, wherever they and their customers are in the world.

Today, we help over 55,000 businesses take the pain out of getting paid, so they can focus on what they do best. And through our partnerships with over 200 software providers such as Xero, Zuora, Salesforce and Quickbooks, more and more businesses are benefiting from our unique global payments platform every day. We process $15bn of payments a year across more than 30 countries, powering recurring payments for businesses worldwide, from multinational corporations to small businesses.

We’re headquartered in the UK, and backed by some of the world’s leading investors including Google Ventures, Salesforce Ventures, Balderton Capital, Accel Partners and Notion Capital. Over 400 employees worldwide have decided to develop their careers with us. We’ve built a friendly, collaborative culture where we hire and develop people who share our desire to do work we can be proud of. We value learning and feedback, and support colleagues to develop in their role and more broadly in their career.

The role

The role is for a Content Marketing Manager to work within our Commercial Team - targeting businesses with more than £1M in annual revenue - to identify and create content that supports demand generation, lead conversion and sales enablement. We are building a demand generation engine to target prospective customers in our target markets - UK, US, Canada, France, Germany, Australia and New Zealand. This ‘machine’ needs to be fed relevant, targeted content at each stage of the funnel to keep it running smoothly.

You will work alongside our Senior Content Marketing Manager to help shape our content strategy for 2021 and beyond, establishing the processes and toolkits that will be key as we scale the business. You will collaborate closely with the entire Commercial Demand Generation team, in particular our Field Marketing Managers in each region and our Audience Marketers who will be building out the campaigns for each of our target personas.

The role of content is fundamental to our growth strategy as we look to significantly increase our customer base of both fast-growing emerging businesses and established corporate and enterprise level organisations in all of our markets. We anticipate the role will focus on content for campaigns, thought leadership, research and customer advocacy.

The role will report directly to our Director of Communications and will sit within the Commercial Demand Generation Team.

Responsibilities include:

  • Provide guidance and advice to the Commercial Demand Generation Team on content related matters, especially the right content plan to support demand generation campaigns and sales engagements.
  • Own and develop multiple streams of the content calendar for our Commercial Demand Generation activity, ensuring content is aligned to global campaigns and demand generation initiatives.
  • Create and commission customer case studies and testimonials across multiple formats, including video; and develop content for advocacy outreach (eg events and webinars).
  • Build out joint content programmes with key enterprise partners (eg Zuora, Salesforce), including combined case studies, announcements and whitepapers.
  • In collaboration with our global social media team (in London) help grow our digital communities, and drive engagement with social-first content that supports business priorities.
  • Work with the Communications Team to develop thought leadership content that can be leveraged in our PR and social media programmes
  • Where appropriate, appoint and manage external contributors to assist in producing content.

About you

You don’t need to have experience of the payments or financial worlds. Rather, you’ll be a fast learner who knows how to leverage data, sources and subject matter experts - internally and externally. You’ll know how to distill and present this information in the most compelling ways. And you’ll know how to communicate with businesses about the issues that matter most to them.

  • You will have worked in a B2B marketing and/or sales support content role, either in-house or agency side.
  • You will be a confident and experienced writer, but may have experience of working with other formats (eg video, podcasts webinars, infographics), either directly or in an editorial capacity.
  • You respect social media best practice, and are able to write short and engaging copy to distill technical topics into digestible engaging content.
  • You use data to validate ideas and measure impact, while valuing the creative spark you bring.
  • You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
  • You’re at ease managing multiple projects at once, prioritising those that will have the most impact to demand generation KPIs

The role has a global focus, so fluency in English is essential, but proficiency in French and/or German would be beneficial.

Life at GoCardless

Diversity is hugely important to us and we welcome applications from those with disabilities and from under-represented backgrounds. Throughout our hiring and onboarding process we make any reasonable adjustments necessary to create a level playing field and continually look at how we can improve in this area. We also have active ‘employee resource groups’ (such a BEAM and Rainbow) that are supported and sponsored by members of our Exec team; they work to engage and inspire our employees on diversity & inclusion topics throughout the year.

We offer flexible working hours and remote working arrangements, enhanced parental leave and pension packages. You’ll also receive equity, because we believe having this ‘buy in’ is a vital part of building a successful business where everybody - regardless of their role - can make a valuable contribution.

The COVID-19 pandemic has seen everybody at GoCardless shift to remote working and this is something we’ll continue to do into 2021. We continually review this approach in conjunction with the changing restrictions in each of our locations; additionally we offer support to maintain wellbeing and comfort, including subsidised home office equipment, workstation assessments and a range of remote social activities you can dip in and out of whenever you fancy.

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.