CRM Executive, Global CRM - Hotels.com

Last updated 1 hours ago
Location:Greater London
Job Type:Full Time

Are you a driven direct marketing specialist with a passion to help shape and implement a large-scale direct customer marketing program?
Hotels.com, an Expedia Group company, is looking for a talented direct marketing specialist to join its Customer Marketing Team. You will be instrumental in delivering the day to day operational elements of our truly global direct marketing program through channels such as email and app push notifications to drive incremental business and customer value.

What you’ll do:

  • Build email and push marketing campaigns for our focus markets

  • Proof and test all global email campaigns before they reach our customers

  • Monitor email program deployment to ensure all sends go out correctly and proactively identify potential program issues quickly and efficiently

  • Support customer targeting (audience building, list generation, control groups etc) through Audience Builder and other SFMC tools, including setting-up A/B tests

  • Assist with CRM Marketing trading reporting by cooperating with our business insights team to deliver analysis and insights on our email and push programs

  • Proactively come up with and implement strategies to ensure our communications are optimally produced, production processes are robust and our overall execution is efficient

  • Work closely with the CRM product team define requirements, test and implement new platform capability

Who you are:

You’ll fit this role if you have:

  • Experience in a CRM or direct marketing role ideally with experience of SFMC

  • Demonstrable skills within HTML and Photoshop

  • Basic programming language knowledge is a real benefit

  • High level of attention to detail

  • Strong time management, prioritization and problem-solving skills

  • Good knowledge of Microsoft Office – particularly Excel, Word, and PowerPoint

  • University Degree or equivalent experience

  • Strong collaborative approach to team work

  • Enthusiastic and positive attitude

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We passionately strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.