Product Marketing Manager - Dynamics

Last updated 19 days ago
Location:Reading
Job Type:Full Time

Microsoft is delivering the next generation of intelligent business applications that enables organizations to grow, evolve and transform to meet the needs of their customers and capture new opportunities. This is a pivotal role in Microsoft’s ability to deliver intelligent business applications helping customers realize their digital transformation.

So if you’re looking for an opportunity to drive marketing, business and product strategy, and you enjoy rolling up your sleeves, getting into the details and getting things done in a fast pace environment then keep reading!

We’re looking for an outstanding Product Manager for Microsoft Dynamic 365, you will work on the value prop for a broad portfolio of business applications, GTM motions, internal & partner enablement and lead key product milestones for one of the fastest growing portfolio of products in Microsoft today. Need more motivation? Just take a look at what the market is saying about Dynamics 365:

https://www.marketwatch.com/story/theres-growing-evidence-that-microsoft-will-overtake-salesforce-in-its-core-business-within-three-years-2020-07-23
https://www.reuters.com/article/us-microsoft-coke-idUSKCN2291WR
https://edition.cnn.com/2020/06/30/business/walgreens-microsoft-customer-relationship-tech/index.html
Microsoft Dynamics is recognized in the ‘leader’ categories for Customer Analytics Technologies (Forrester), Field Service Management (Gartner), CRM Customer Engagement Center (Gartner), Sales Force Automation (Gartner) and Midmarket ERP (IDC & Nucleus).

The Dynamics 365 Product Manager is responsible for orchestrating planning and execution across marketing, sales, partner, and services to deliver business outcomes, drive internal, ecosystem and market awareness and excitement, and lead local market insight. The successful candidate is required to have a strong understanding of the business applications industry, their solution portfolio (specifically at a functional technical level) and a deep understanding of customers’ pain points and opportunities. This role is seen as the voice of the value proposition they represent within the subsidiary as well as the leader and the spokesperson for their solution portfolio. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback.

The Dynamics 365 Product Manager must develop strong partnerships with the segment stakeholders, customer and partner segment stakeholders to lead and execute the business priorities. They understand, orchestrate and influence programs, campaigns and marketing activities, and share insights and results to Corp and other leads WW. This role is an ambassador for the Microsoft Dynamics brand and Microsoft customer and partner experience

Responsibilities

As the Dynamics 365 Product Manager you will be:

The ‘COO’ of your product portfolio, creating growth, increasing profit and profitability and managing risk. Plug short-term performance gaps and target longer term opportunities.
Create innovative and impactful GTM (Go to Market) across marketing, sales and partner.
Know your product portfolio and champion Microsoft Dynamics across the business.
Orchestrate and lead without direct authority. Adhere to our values of respect, integrity and accountability and lead the cross-subsidiary team towards excellence in executing against the business objectives.

How will you spend your time?

Product and Planning: 20% of time

Own the local product and marketing strategy for driving cloud revenue growth, market share and active usage.
Manage Business Applications planning scenarios and engage with key stakeholders to secure their commitment
Conduct local competitive analysis and develop competitive tactics to drive target market share gains
Understands the partner ecosystem that supports the product portfolio and aligns with partner roles for partner capacity and partner marketing planning

Business Management & Planning: 20% of time

Own the end to end business and management of your product portfolio across segments, drive key performance indicators and scorecard metrics. Use the established meeting rhythm for business performance reviews and participate in preparation for such reviews
Develop your local strategy and collaborate with your stakeholders to interpret market opportunity and risk and build appropriate go-to-market/correction of errors plan
Deliver key insights and asks to accelerate adoption of products and qualify inhibitors (with recommendations) for subsidiary and Corporate leadership
Actively participate in the worldwide community sharing your insights with your peers across geographies

Create innovative and impactful GTM: 40% of time

Develop GTM plans and mobilise investments based on market opportunity, partner ecosystem and competitive landscape. Lead targeting for product marketing-owned campaigns and activities. Partner with segment/channel teams to prioritize investment decisions
Manage growth and operational levers to effectively target accounts, generate demand, enable sales & accelerate deals
Measure the effectiveness of your GTM plans and impact. Course correct plans as needed
Bring Voice of the customer/partner back into GTM plans

Know your product: 20% of time

Maintain product knowledge and evangelize the solution portfolio internally and externally to partners, customers, press, and influencers
Localize as needed any appropriate solution content such as product bill of materials (BOM), customer benefits, messaging, competitive differentiators, scripts/demos, value propositions and storytelling assets.
Lead product launch activities and contribute to partner readiness and product evangelism delivery and business development
Drive awareness of promotions/offers to key stakeholders across sales, partner, marketing and services roles
Work closely with corporate, sales and segment teams to develop customer advocacy strategy and stories
The successful candidate should live our values of integrity, respect and accountability to the best of their ability and ensure their deliverables are accessible to all and the process to get there is inclusive.

Qualifications

Experience: Expert product marketing experience in business applications/cloud

Education: Bachelor’s Degree required, relevant fields of study include Marketing, Business, Computer Science. MBA or Master’s Degree preferred.

Skills & Knowledge:

Evangelist and subject matter expert for Microsoft Dynamics is desirable
Strong analytical skills and results oriented marketing
Understanding of the personas buying Microsoft Dynamics
Product marketing experience within a value-based sales model
Excellent verbal and written communication skills
Deep customer focus and ability to communicate technical information to non-technical audiences
Ability to partner and align cross-segment/subsidiary stakeholders
Sales or Business Development experience is a plus

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.