EMEA Marketing CRM & Digital Services Enablement Manager

Last updated 2 minutes ago
Location:Greater London
Job Type:Full Time

Position Description:

*Flexible location - UK/ Italy

Lenovo is a multi-billion Fortune Global 500 company and a global technology
leader in driving Intelligent Transformation through smart devices and
infrastructure that create the best user experience. Lenovo manufactures one
of the world’s widest portfolio of connected products, including smartphones
(Motorola), tablets, PCs (ThinkPad, Yoga, Lenovo Legion) and workstations as
well as AR/VR devices and smart home/office solutions. Lenovo’s data center
solutions (ThinkSystem, ThinkAgile) are creating the capacity and computing
power for the connections that are changing business and society. Lenovo works
to inspire the difference in everyone and build a smarter future where
everyone thrives.

We are looking for a Customer Analytics & Digital Services Enablement Manager
and in this role you will :

  • Lead the enablement of a data driven end-to-end consumer lifecycle that
    includes acquisition, engagement, retention and reactivation
  • Develop new strategies, user experiences and journeys to drive new customer
    registrations through Lenovo ID
  • Enable customer engagement through the definition of new digital services
    initiatives either developed by 3rd parties or built in-house, delivered
    through Lenovo devices
  • Implement a consumer-focused Customer Relationship Management / Customer
    Insights platform across EMEA
  • Enable the creation, delivery and ongoing optimization of a suite of
    customer communications that implement CRM strategies across multiple channels
  • Facilitate and support the overarching omnichannel strategy for customer -
    centricity
  • Implement and own customer data between internal systems (CDP / DMP etc’)
  • Work closely with the Media and Activation team to analyze data and to
    extract actionable customer insights aimed at improving the overall business
    performance
  • Maintain brand standards and tone of voice, ensuring effective
    communication, with attention to detail and accuracy

Position Requirements:

  • 10+ years’ experience and demonstrable track record of success in data
    driven customer engagement, lifecycle management through a combination of
    digital initiatives and digital services
  • Strong knowledge of ID-systems, infrastructure, design, data protection and
    related matters spanning multiple countries and regions
  • Proven track record in envisioning, designing and developing new digital
    services, the ideal candidate has also been in Digital Product Management
    roles in other companies / startups
  • Knowledge of CRM platforms and ability to drive their set-up and plug-in
    into suites of digital services
  • Strong quantitative and qualitative analytics skills
  • Rigorous about mapping out journeys and understand the impacts of proposed
    change for every type of customer and every scenario.
  • Excellent stakeholders management skills, a strong leader with an ability to
    communicate effectively across multiple levels
  • Has successfully built and managed teams
  • A self-starter, able to surf across a complex organization to get things
    done. Demonstrate an entrepreneurial like mindset and can-do attitude
  • English fluency both written and spoken an absolute must. A second language
    a strong plus

Location :

  • Milan or London or Paris

We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.

At Lenovo we are proud to be an equal opportunity company. This vacancy
certainly applies for people with disabilities, too.

We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.