Visual Merchandise and Retail Marketing Manager

Last updated 8 minutes ago
Location:United Kingdom
Job Type:Full Time

We think choosing a new role and choosing a new sofa have a lot in common. Your old one feels comfy, you're used to it, and you know exactly where you fit. But a new job - or a new sofa - holds so much potential. Pick the right one and you'll never look back. You want to feel comfortable, but with enough going on to keep you right on the edge of your seat. Our team is always growing, and we're constantly shuffling up on the sofa to make room for the newest member of the Sofology family.

Our Visual Merchandiser & Retail Marketing Manager will be an energetic and creative leader. Passionate about all things retail, design, vision, and customer experience. Able to present clearly to the VM team and influence ideas through passion. Our Sofology brand presence offers customers something that no other furniture retailer does. It's all about the experience to be in Store and the vision you and your team create by the room sets and store designs are what bring our products to life. With the ultimate aim to help our Customers choose their dream sofa and to be completely confident in that choice.

What you will be getting involved in..

- To lead the Marketing Operations team to develop innovative and compelling In Store marketing initiatives based on the agreed marketing plan
- To lead and manage the VM field team
- To create innovative plans for new store launch events
- To understand and interpret customer and competitor trends to ensure In Store marketing activity is relevant and addresses customer motives; bringing fresh ideas and improvements.
- Project manage In Store marketing campaigns from initial idea to implementation to deliver efficient and cost effective materials that meet the needs of internal and external customers, maximise sales opportunities and brand awareness objectives
- Lead the development and implementation of ‘additional items' to provide appropriate level of In Store support, promotional and seasonal campaigns, external footfall driving activity and reactive trading initiatives
- To ensure all POS materials clearly deliver the customer message through the correct hierarchy of messaging, stimulating unplanned purchases and increasing AOV
- Maintain integrity of the Sofology brand by ensuring In Store materials are consistent with external marketing activity to deliver a clear consistent brand message and drive recognition
- To work collaboratively with other marketing work streams and internal colleagues to ensure communications are fully integrated across all channels
- To maintain the Retail Blueprint and strategy implementation to the best possible execution and rationale
- Create and provide clear concise briefs to the Creative team to deliver marketing activity
- Investigate and implement process efficiencies for the In Store marketing channel to ensure continuous improvement and new, more efficient ways of working
- Proactively challenge suppliers on costs in order to gain the best possible price for materials.
- Look for new techniques to bring our stores to life through both digital and print POS; consideration must be given at all times to ESG implications.
- Support and implement products and display elements with the VM team during all store openings.
- Work effectively with Buying Director to ensure Buying and VM objectives are aligned.


5 years minimum in a SVM and Retail Management Role
Strong demonstration of marketing POS and VM understanding
At least 2 years in a management role, with the ability to line manage and guide direct reports. Field management advantageous.
Highly skilled at articulating, communicating and influencing ideas
Must have an excellent portfolio across interiors and demonstrate creative leadership and flair for trends.
Strong analytical skills
Expert in: MS Office/Google docs specifically sheets and slides
Effectively manage time of themselves and others
Degree level qualification in design/interior related course.

A little of our Sofology Benefits..

Company Car Allowance
33 Days holiday + Length of service
Your birthday off
Pawternity Leave, Grandparent Leave, Volunteering day Leave
Professional Qualifications
Learning & Development, Next generation programme
30% discount across the group & 15% for friends & family
High street Discounts with 100’s of great brands
Contributory Healthcare
Your Lawyer
Employee Assistance Programme for all colleagues & your household
Enhanced Maternity & Paternity Pay
Discuss flexible working & part time opportunities