|Job Type:||Full Time|
Are you an experienced and passionate Digital Marketing & Web Operations leader looking for an exciting new opportunity?
The Director of Digital Marketing & Web Operations will lead the evolution of the digital practices and the processes for the EMEA Marketing department.
The role will require the successful candidate to work across all marketing functions and channels to measure, optimise, improve, and personalize our digital demand generation programs bringing out the best of people, technology and data. The role requires a solid understanding of demand generation marketing, and proven experience in B2B marketing, web, digital strategy and execution.
What will your responsibilities be?
Lead, manage and coach the EMEA, geographically-distributed, digital and web teams, responsible for implementing and measuring multi-touch campaigns to our audience.
Identify current and future trends to ensure that the digital marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape.
Drive the EMEA digital team to push best practices focused on increasing ROI from the digital marketing spend and pipeline generated by web channels.
Contribute to process improvements, automation, and technology onboarding to improve and scale marketing programs.
Use data for reporting on marketing results, impact and recommendations for future action and investment.
Partner with marketing, sales and account leaders to evolve lead management, scoring and nurturing, and improve visibility of the digital marketing-attributed pipeline.
What are we looking for in a candidate?
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and deliver results.
Proven success in a high-growth, rapidly changing environment.
Experience directing, coaching and growing a marketing team.
10+ years of B2B experience preferably in the SaaS or AdTech sectors.
Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
10+ years of digital marketing experience, including a deep understanding of website operations, SEM/SEO, social media, paid digital media, reporting and insights.
Experience in user experience and website optimisation, usability studies and A/B testing.
Comprehensive knowledge of the digital landscape, with ability to identify best-in-class solutions.
What type of personality and soft skills are we looking for?
You will be a key member of our team, so we are looking for someone that is a strong communicator and collaborator
You are excellent at working across teams, geographies, in a cross-functional setup and in a fast-paced environment
You have strong attention to detail whilst keeping the top-level objectives in focus
You have excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills.
You are able to set priorities, communicate these clearly and integrate feedback as and when the business needs to pivot.
Where is the role based?
London, United Kingdom
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.
Individuals seeking employment at Zendesk are considered without regards to race, colour, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.
More than 150,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America.
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