Senior Conference Event Manager

Location:Greater London

Role summary

Based at the CBI’s Cannon Place office in London and part of the wider CBI Commercial Development and Corporate Events team, responsible for end to end delivery of the CBI’s National Conference Series, including the CBI’s flagship Annual Conference.

This role reports into the Head of Events and works closely with the Commercial Director and Head of Commercial Partnerships. The CBI Conference Event Manager will be responsible for delivering large-scale conferences in London and across the UK. This role will work closely with colleagues from across the whole organisation to deliver the CBI Conference Series programme.

Key responsibilities

Conference Programme Development

  • Lead the development and creation of compelling, content-led conference programmes, that offer practical advice and guidance to delegates (both paying and non-paying), sponsors and speakers
    • Conduct research with CBI members and Account Managers to identify the key challenges businesses face
    • Work with colleagues to identify CBI content relevant to those key challenges
    • Create content-led half-day and one-day conference programmes, that provide a coherent narrative and attract attendees for the entire event
  • Speaker management
    • Identify high-level, influential speakers from our member organisations and across business and politics
    • Manage the invitation and confirmation process
    • Update conference promotional materials
    • Write speaker briefing notes and co-ordinate speaker briefings
    • Provide onsite speaker management
  • Create content-led event communication and information copy that will be used for promotion, speaker invitations, briefing documents and other communication channels
  • Conduct competitor research and analysis on key topics, themes and event pricing.

Conference Planning and Delivery

  • Project manage the delivery of each conference, including detailed project plans, communication plans and budgets
  • Venue sourcing, negotiation and delivery
  • Work with Marketing, Sponsorship and Account Managers to ensure that delegate numbers and commercial targets are met
  • Develop and enhance relations with external suppliers, venues, competitors and other organisations
  • Provide weekly reports to Head of Events and Commercial Director on all aspects of the CBI Conference Series, including updates on speaker invitations, venue confirmations, registration numbers and progress against commercial targets.

Sponsorship

  • Work closely with the Head of Commercial Partnerships and Sponsorship Managers to identify sponsorship opportunities within the CBI Conference Series and support the plan to exploit them
  • Participate in pitch presentations to stakeholders to articulate conference objectives.

Marketing

  • Ensure all large commercial events have a communications plan, identifying key marketing opportunities which can enhance CBI profile and that of our sponsors/partners
  • Ensure each conference follows the CBI Strategic Project Process, to ensure event marketing campaigns follow the correct lead-times.

General

  • Develop and maintain a strong understanding of the CBI’s Business Plan and how external factors are affecting delivery on the ground
  • Collaborate with the CBI events team on projects, sharing information and supporting where required
  • Liaise with other members of the team to ensure that an excellent standard of customer care is provided to CBI members
  • Take part in cross departmental projects as and when required.

Knowledge and experience

What an individual must know or understand to be able to fulfil the role’s requirements.

  • Able to demonstrate at least five years’ experience of event management
  • Able to demonstrate experience of delivering high profile complex events for 1000 plus delegates
  • Excellent knowledge of the B2B events market
  • Experience leading and managing a team
  • Experience of managing budgets and analysis of event data.

Skills

The practical actions required to be able to fulfil the role’s requirements.

  • Excellent research and analysis
  • Excellent written communication, including the ability to pull out a key narrative and land persuasive arguments, in different formats from tweets to policy papers
  • Clear and persuasive oral communication and presentation
  • Effective at planning, organisational and time management
  • Strong interpersonal, teamwork and influencing abilities
  • IT literacy (Microsoft, MS Office).

Behaviours

The behaviours and characteristics required to be able to fulfil the role’s requirements.

Collaborative– Listening, seeking views and sharing information; constructively challenging when appropriate.

Taking ownership– Ensuring delivery and holding others to account; can influence, irrespective of hierarchy.

Agile– Proactive and responsive to provide a strong member service; responding positively to shifting priorities.

Commercial– Awareness of the wider business environment.

Innovative– Exploring, sharing and integrating best practice; generating new ideas and challenging a mind-set of “what we’ve always done”

Analytical– gathering information and using logic to analyse, problem solve, evaluate risk and make decisions

Equal opportunity employer

Our aim is to create prosperity for all. To do that well, we need a workforce that is more representative of the businesses we serve.

We know through experience that different ideas, perspectives and backgrounds create a stronger and more innovative work environment that delivers better results. To support an inclusive environment where employees feel empowered to share their experiences and ideas, we’ve encouraged the creation of a variety of Employee Resource Groups - Women, LGBT+, BAME and Working Families.

We recognise the many benefits flexible working can bring. Many of our employees work flexibly in many different ways, including part-time. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking and will accommodate where possible.

How to apply

Please submit your CV and cover letter torecruit@cbi.org.ukwith 'Conference Event Manager' as the subject.