Brand Manager B-F Brands

Location:Greater London

Reporting to: Head of Super Premium

Location: London, England


Manage development and implementation of marketing plan in consultation with the marketing manager, other marketing and internal stakeholders. Fully own the brands P&L and provide direction for long term growth.

Brands: Chambord, Finlandia, el Jimador, Herradura and Fords Gin.


Brand and Innovation strategy

  • Lead the development of Chambord, Finlandia, Tequila Portfolio brand plans and approval for assigned brand and expressions. Devise and manage brand objectives strategies and promotional programmes in line with local brand strategy and positioning.

  • Lead the briefing, development and approval process for any local creative, or global creative adaptation working with the BBI team to ensure Apollo alignment.

Commercial management

  • Fully understand the brand P&L and associated levers that are and could be required to add benefit to overall brand performance to deliver short and long term profitable growth.

  • Evaluate brand performance and plan including contribution of brand’s expressions

Organisational networking

  • Be the face of the brand to all internal and external stakeholders.

  • Work closely with the Head of Super Premiums and other brand managers to develop an understanding of the overall trademarks

What experience are we looking for you to have?

  • Marketing or related qualification or equivalent experience

  • Experience in (operational) responsibility in ATL and BTL activities

  • Strong & proven commercial skills

  • Good understanding of social media marketing

  • Excellent analytical and conceptual skills. Able to translate insights into new ideas and strategies recommending changes fit for growth

  • Passion and love for consumer brand marketing

  • Team player with excellent interpersonal skills;persuasive and great at building strong working relationship (both local and global)

What do we offer the successful candidate?

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to are medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: London


Country: GBR

Req ID: JR-00001345