PPC Manager - Marketing

Location:Greater London


The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the UK Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level. (0000E18F)

This role is part of Paid Media team, within UK RBWM Marketing, which plays a crucial role in ensuring that a consistent operating framework and process is used to formulate, agree, optimise, prioritise and evaluate plans for execution. This includes the definition and management of the appropriate resources required for effective delivery. The team develops and implements processes to ensure efficient operation within a well governed and controlled environment. It is also responsible for leadership around all governance and operations, ensuring that a consistent and efficient operating model is being deployed correctly and in line with governance and audit requirements.

Your responsibilities will include:

  • Execution and day-to-day management of PPC campaigns across Adwords and Bing Ads
  • Report to the PPC Lead, assisting him/her with delegated tasks
  • Write ad copy for new PPC campaigns, in line with best practise recommendations, and test new ad iterations for existing campaigns to improve conversion rate
  • Implement new testing initiatives with keywords, audiences and landing pages; build matrixes documenting results of previous tests, and roadmap for future tests
  • Execution of regular optimisation tasks, eg. Spend checks, search query reports
  • Updating, populating and delivery of weekly/monthly and other ad hoc performance reports; assist in improving existing report templates
  • Regular monitoring of paid search account health indicators; address areas of inefficiency identified within the accounts
  • Actively use analytics tools and research tools such as Keyword Planner and Google Trends, to identify new areas of optimisation for paid search activity
  • Provide insights to help define strategies for best-in class practise of PPC marketing, with Head of Paid Search and PPC Lead
  • Monitor competitor activity through auction reports and other sources
  • Support PPC Lead in automating PPC optimisation and reporting processes, working with rules, scripts and third party tools
  • Keep up to date on latest PPC industry trends and innovations; attend events/courses to expand knowledge of paid search management and best practise