PPC Executive - Marketing

Location:Greater London


The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the UK Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level. (0000E186)

This role is part of the Paid Media team, within UK RBWM Marketing, which plays a crucial role in ensuring that a consistent operating framework and process is used to formulate, agree, optimise, prioritise and evaluate plans for execution. This includes the definition and management of the appropriate resources required for effective delivery. The team develops and implements processes to ensure efficient operation within a well governed and controlled environment. It is also responsible for leadership around all governance and operations, ensuring that a consistent and efficient operating model is being deployed correctly and in line with governance and audit requirements.

Your responsibilities will include:

  • Day-to-day management of all evergreen and ad hoc paid search activity across Adwords and Bing Ads; maintain and monitor keyword bids, account daily spend, impression share, Quality Score and other important account metrics, aligning performance with KPIs, targets and allocated budgets
  • Assist the PPC Lead in defining strategies for best-in-class practise of PPC marketing
  • Help developing data-driven testing plans for audiences, ad copy, keywords and A/B landing page tests, in order to achieve and exceed performance targets
  • Assist in planning and forecasting of new paid search initiatives
  • Actively use analytics tools and research tools such as Keyword Planner and Google Trends, to identify new areas of optimisation for paid search activity
  • Build, deliver and and maintain reports on performance of evergreen campaigns, as well as any ad hoc/ancillary activity; assist in improving existing report templates
  • Actively deploy features and functionalities from third part bid automation tool
  • Introduce automation of PPC optimisation and reporting processes, working with rules, scripts and third party tools
  • Work with other teams in wider business in order to improve processes affecting our digital marketing activity, eg. Tagging, attribution modelling
  • Work alongside SEO team to identify new keyword and spend efficiency opportunity
  • Keep pace with search engine and PPC industry trends and developments