EMEA Content Marketing Manager

Location:Greater London
Job Type:Full Time

Job Description

Zendesk Content Marketing Managers think like marketers and act like journalists. Our team relishes identifying topics and stories that appeal to our audience of customer experience professionals and then creating, distributing, and measuring content that attracts attention and helps establish Zendesk as a trusted source of information and inspiration. Please include a link to your portfolio in your submission.

Responsibilities

  • Manage content marketing efforts for EMEA language blogs, including French, German, Dutch, Spanish, and English

  • Collaborate with SEO managers to identify topics to cover in each language, and work with employees, agencies, and freelancers to develop content

  • Continually brainstorm and collaborate with relevant teams for new ideas and strategies

  • Work with native speakers at Zendesk to ensure content is on brand and high-quality

  • Work with the local web and creative team to develop and publish on-brand content

  • Manage editorial calendars to ensure a regular publishing cadence

  • Serve as the main point of contact in EMEA for developing original content

  • Work with analytics team to develop a metrics dashboard, and continually monitor content metrics to understand performance and look for opportunities to improve the content strategy

  • Identify and collaborate with external resources—including customers, partners, freelancers, and vendors—to develop, write, edit, and distribute content

  • Help manage and maintain all the behind-the-scenes systems and processes that keep us running like a well-oiled machine: editorial calendars, content inventories, analytics, etc.

  • Ghost write blog posts on behalf of Zendesk executives and employees

Requirements

  • Minimum of 6 years of professional writing experience, preferably a mix of journalism and marketing

  • Minimum of 3 years of experience in international marketing or a business editorial environment

  • Flawless grammar, spelling and punctuation

  • Firm grasp of SEO best practices for writing digital content

  • Experience managing in-house writers and/or freelancers/agencies across multiple markets/languages

  • Experience writing about B2B cloud technology or customer experience topics is strongly preferred

  • A demonstrated nose for news, the ability to turn ideas into compelling concepts/copy, and experience finding avenues for distributing and sharing content where customers and prospective buyers will find it

  • The ability to flexibly adapt your writing style to match our corporate personality and brand

  • Strong editing and proofreading skills

  • An established track record in creating successful marketing content from start to finish, researching and organising facts and sources

  • Strong project management skills and experience working successfully and independently with cross-functional teams

  • Bachelor’s degree in communications, journalism, or marketing is preferred

  • Proficiency in written French, German, or Spanish

  • Experience working in or with customer service teams is a plus

  • Experience with graphic production, Adobe Creative Cloud, Google Analytics, HTML, and/or WordPress (or a similar CMS) is a huge plus

Characteristics

  • Passion for the written word, creativity, and content marketing

  • Demonstrated aptitude for storytelling and sticky content

  • Excitement for all aspects of content development: ideation, research, writing, gathering input and buy-in, editing, collaborating with designers and developers, and the ultimate thrill: clicking “publish” and seeing your work in the wild

  • A desire to get to know and understand our buyers and the customer service industry

  • A healthy respect for deadlines, and the drive to see projects through to completion


Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.

More than 150,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America.


Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to fosterdiversity & inclusionin the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information.