Senior Strategic Communications Manager

Location:Greater London
Job Type:Full Time

About Network Rail

At Network Rail we're here to get people and goods where they need to be and support economic growth. The railway connects homes with schools and workplaces and businesses with markets. It's also part of the social fabric of the nation, connecting people with friends, family and loved ones.

Our vision is to be a company that is on the side of passengers and freight users; easy to engage with, an efficient and dependable partner and a company people are proud to work for. We hope that by doing all of this we'll be seen as a true leader within the rail industry.

Brief Description

The role and department

The senior strategic communications manager is a key member of the strategic communications team that sits at the heart of a multi-disciplinary communications department. We're looking for someone who is passionate about improving the service we deliver for passengers and understands the role that insight-led, integrated communications can play in helping us do this.

You'll be part of a friendly and dynamic team with rich and varied comms experience. You'll be responsible for telling Network Rail's story in a compelling way, for leading integrated insight-led campaigns and for coordinating the planning of work in the external communications department so that all functions work together seamlessly. The activities you manage will link directly to business objectives and you'll ensure consistency with our overall communications strategies.

You need to be exceptionally organised, have first class writing skills and the empathy and professionalism needed to deliver first class customer service.

This role reports into the Head of Strategic Communications.

About the role

As senior strategic communications manager at Network Rail you will:

1.Lead the development and implementation of integrated communication campaigns that help to deliver the objectives in Network Rail's corporate communications strategy.

2.Lead communications planning to ensure that all functions are working together in a timely and coordinated way, including maintaining planning grids and developing horizon scanning capability.

3.Lead the project management and writing of our corporate narrative and other key publications.

4.Work with our market research team to grow the insight we need to inform our key messaging and undertake message testing.

5.Work with our digital and content team and external agencies to produce creative and persuasive story-telling content for use across multiple communications channels.

6.Establish and effective network of internal and external contacts and provide direction/influence to senior managers and external industry parties and funding organisations, where appropriate.

7.Where required, provide direct management and development of the wider team including carrying out regular 121's, appraisals, objective setting and performance monitoring.

8.Provide guidance on all external communications activity undertaken, delivering consistency with the approved communications strategy and in accordance with Network Rail's corporate policies.

9.Check that all branding used on the project and activity complies with Network Rail's corporate policy on branding, visual identity and image.

10.Produce regular evaluation of all communications activities, including budget.

11.Implement the major incident communications plan as required and perform on-call duties during key periods (Christmas, Easter etc).

Job Skills, Experience and Qualifications


    Substantial experience in corporate communications

      High standards of written and spoken communication

        The experience and personal credibility to work effectively with senior managers

          Strong influencing skills

            Proven ability to grasp, understand and promote complex and sensitive issues in a persuasive and sensible way

              Ability to develop and maintain a wide network of stakeholder contacts


                Evidence of good planning and financial skills, with the ability to deliver projects and activities on time and within budget

                  Experience of directing and managing agency support

                    Educated to degree level

                      Relevant professional qualifications

                        Evidence of continuing professional development

                        How to apply

                        Network Rail welcomes applications regardless of age, disability, marital status (including civil partnerships), pregnancy or maternity, race, religion or belief, sexual orientation, transgender status, sex (or gender), employment status, trade union affiliation, or other irrelevant factors. We will interview all disabled applicants who meet the essential criteria.

                        Keeping people safe on the railway is at the heart of everything we do, safe behaviour is therefore a requirement of working for Network Rail.Applicants should demonstrate their personal commitment to safety in their application.

                        Network Rail can offer you a rewarding career with competitive pay and excellent benefits including a choice of contributory pension schemes, a generous annual leave package, a bonus scheme and an annual 75% subsidy on season tickets costing up to £3333 (to a maximum amount of £2,500).

                        Network Rail positively embraces flexible working recognising that employees may wish to balance work and family/home life.

                        Network Rail adheres to a structured pay framework, any salary offered will be within the following pay range: £42,971 - £48,342.

                        As an arm's length department of the UK Government, Network Rail is required to comply with a well-established pre-employment vetting process for all prospective employees.

                        Baseline Personnel Security Standard (BPSS) checks require prospective employees of Network Rail to meet the following requirements;

                        §Provide eligibility to work in the UK and identity documentation

                        §Complete a satisfactory 3 year employment history check

                        §Complete a satisfactory unspent criminal conviction disclosure check

                        For more information regarding BPSS pre-employment related checks, please visit the UK Government website for further information - UK Government - BPSS Checks

                        Closing date: 27 January 2020, late applications will not be accepted.We retain the right to close the advert before the listed closing date based on application volumes.