Reporting to CRM Manager, you will be responsible for supporting customer engagement and retention through the delivery of data driven and targeted customer communications via email, push and in-app
You’ll manage list selection, creative build, testing and deployment of customer campaigns using the CRM Systems, including email platforms such as Sailthru, push notifications alongside data profiling tools, such as Faststats,
You’ll track the performance of campaign KPI’s against weekly and monthly targets and communicate campaign performance reporting to the CRM Manager.
Success will be measured on the CRM team’s overall KPI’s - to drive VIP listener figures, grow engagement, acquisition and assigned revenue targets.
Key duties will include:
the CRM manager in executing multi-channel CRM strategies which includes email communications, push and custom audiences on social sites
of operational and tactical end-to-end email marketing campaigns and mobile campaigns
responsible for day to day management of a brand and escalate any issues to CRM Manager
of building targeted campaigns, analysing performance and metrics and providing post-campaign analysis to stakeholders
with data analyst and external suppliers to define and understand customer segments
mining, list segmentation and contact targeting using 1st party and 3rd party data using campaign tools such as Faststats and Acxiom or equivalent.
Contribute to design briefs for external agencies and clearly define requirements.
in the development of forecasting across strategies for Acquisition, Engagement and retention
and instruction on email best practice and legislative compliance to interactive, programming, marketing and commercial teams
effectiveness and performance reporting
platform training and technical assistance to internal stakeholders
for day to day management of a brand, escalating any issues to CRM Manager.
to a 2:1degree level in either a marketing or business related qualification, or with at least 2 years of experience in email and CRM marketing
level of computer literacy in Microsoft packages, particularly in Excel.
to prioritise and accomplish completing tasks in a high-pressure and fast-paced campaign environment to meet tight deadlines
organisational and planning skills
with the ability to produce reports and derive valuable insights and analysis
for CRM and willingness to learn new technologies
of email best practices
working with a number of demanding stakeholders
interpersonal and listening skills
to explain technical information in an easy-to-understand way
knowledge of HTML
to web analytics packages and social media monitoring tools
of competition and other customer data related regulations and compliance issues especially around GDPR