Communications Manager, Global Finance

Location:Greater London


Role Title: Communications Manager, Global Finance

Business: Communications

New or Existing Role- New

Grade: GCB5
Role Purpose
  • Under the guidance of the Head of Communications you will drive employee engagement and understanding of the vision and priorities for the Global Finance function, and more broadly for HSBC.
  • You will need to build strong stakeholder relationships with people across the Finance function and with your colleagues in Communications. You will be responsible for developing the editorial agenda for Finance and producing ‘unmissable content’. Working closely with the function and the rest of the team you will develop creative and compelling stories, campaigns, deliver live events and produce regular updates for colleagues; against a backdrop of significant and ongoing change.
  • Supporting the strategic narrative, optimising channels and finding the most effective ways to engage employees are all key to this role – along with analysing and acting on measurement and employee insight.
Key Accountabilities

Impact on Business

  • Develop and drive an editorial agenda and communications activities that support the strategic goals and change agenda of HSBC and Global Finance
  • Create compelling content and messages using story-telling to engage employees
  • Communicate major change initiatives within Global Finance, in collaboration with the relevant project teams, and communications colleagues across the world
  • Consider the external implications of implementing employee communications campaigns and projects and collaborate with media relations colleagues on external messages to mitigate risks

Key audiences/stakeholders

  • Engage all 7,500 employees in Global Finance across the world by delivering key messages through appropriate programmes and channels
  • Provide insight and counsel to colleagues within Global Finance on communications tactics and messaging
  • Work collaboratively with colleagues globally to ensure local employee communications plans are aligned with the broader Global Finance communications agenda
  • Work seamlessly and collaboratively with Global Functions, and other key stakeholders, to deliver high standard communications plans

Leadership & Teamwork

  • Co-ordinate and collaborate with communicators across the world on communications for Global Finance
  • Monitor the overall quality of communications within Global Finance
  • Develop strong relationships with key champions, advocates and colleagues to facilitate execution of communication plans
  • Ensure execution to world-class standards and share knowledge and best practice across the Communications network
  • Keep up-to-date with the latest employee communications research, techniques and approaches, and network externally with peers
  • Support, coach and develop employee communications practitioners to deliver consistent and high quality communications in line with strategic goals

Operational Effectiveness & Control

  • Track and measure the delivery and impact of employee communications programmes
  • Meet and comply with the Global Standards Manual, Communications Functional Instruction Manual, procedures and governance framework
  • Standardise employee communications processes for greater efficiency and consistency
  • Use internal channels effectively to encourage two-way dialogue across Global Finance
  • Act as a central resource of information related to HSBC overall and Global Finance across the world
Major Challenges
  • A key challenge of the role is to balance the requirements of employees, requests from functional leadership and the interests of the organisation – whilst delivering communications that are credible, engaging and effective
  • As Global Finance is in an ongoing period of change and transition, the role holder will need to deal well with ambiguity, be proactive with key stakeholders and be able to handle sensitive communications and situations
  • The role holder needs to exercise considerable judgment to ensure key messages are not lost in vast amounts of superfluous communications. You will need to develop a clear editorial agenda and communications plans to ensure there is buy-in to the priority messages and programmes and that employees are not overloaded with messages. This will require influencing skills, as well as building a strong understanding of Global Finance audiences.
  • The role requires building strong partnerships and relationships with people across Global Finance.
Role Context
  • The role holder will support the communications of Global Finance as designated by the Head of Communications for the Function, within identified strategic goals and objectives. However, the role has a wide scope and the role holder will be expected to work autonomously on different projects and bring their own ideas and experiences to help shape the communications agenda.
  • The role operates across a complex and matrix structure, primarily working with key stakeholders within Global Finance, but also with other senior executives in Communications. The role will involve some periods of operating under pressure and dealing with complex situations.
Management of Risk
  • The role holder is required to continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.

Observation of Internal Controls

  • The role holder is required to adhere to internal controls. This will be achieved by adherence to all relevant procedures, record keeping and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.
  • The role holder is also required to implement the global compliance policy by containing compliance risk in liaison with Global Head of Compliance, Global Compliance Officer, Area Compliance Officer or Local Compliance Officer. The term ‘compliance’ embraces all relevant financial services laws, rules and codes with which the business has to comply.
  • This will be achieved by adhering to all relevant processes/procedures and by liaising with the Compliance department about new business initiatives at the earliest opportunity. Also and when applicable, by ensuring adequate resources are in place and training is provided, fostering a compliance culture and optimising relations with regulators.