Based in the CBI’s Belfast office, the Regional Communications Officer will report to the Northern Ireland Regional Director and the CBI’s Head of News as part of a close-knit corporate communications team in a busy and exciting press office.
This role is for a digitally-savvy Communications / Public Relations professional, who will provide support to deliver the full spectrum of the CBI’s media activity, across all platforms, including on new and existing digital channels.
- Writing and advising on press releases, blogs, articles, statements, first-person pieces, tweets and CBI materials for publication in the media, on the CBI website and across social media (Twitter, Linkedin etc).
- Handling day to day media enquiries, including arranging TV, radio and print interviews, and briefing journalists on CBI policies and related issues.
- Providing media advice to CBI staff and senior management.
- Arranging a media interviews for CBI staff and members, preparing relevant briefing materials and ensuring they are fully briefed.
- Working to create opportunities in the Northern Irish media, for placed articles and features, including for broadcasters.
- Organising press conferences, photo calls, media roundtables, including with member companies, plus arranging ad hoc media events.
- Attending and providing media support for Northern Ireland CBI events.
- Developing and maintaining relationships with key internal and external stakeholders - CBI members, sponsors and government departments etc.
- Using existing social media channels including Twitter and LinkedIn and exploiting new digital channels to ensure CBI messages reach a wide audience of key stakeholders.
- Monitoring responses and engaging with stakeholders on social media and using feedback to inform future social media communications.
- Coming up with suggestions for innovative ways to use existing media and social media channels; exploring other channels that will enable the CBI to better communicate with its audiences.
- Creating social media strategies, in co-operation with Head Quarters in Cannon Place London to support the release of major CBI publications and to accompany high-profile CBI events.
- Keeping on top of new developments in digital PR to help feed into the CBI digital strategy.
The CBI Corporate Communications team consists of press office, social media and the speechwriting team. This role will be based in the CBI Northern Ireland offices in Belfast, working closely with Belfast colleagues.
Knowledge & Experience
What an individual must know or understand to be able to fulfill the role’s requirements:
- Educated to degree level or equivalent.
- Proven experience in media relations, external communications, journalism or public affairs.
- Experience of writing press releases and opinion pieces.
- Proven knowledge of national, regional, trade and digital/social media.
- Demonstratable knowledge and understanding of current affairs/business, economic and political environment/experience of Whitehall.
- Clear evidence of how this knowledge was acquired and put to practical use.
Role specific skills
The practical actions required to be able to fulfill the role’s requirements
- Ability to work under pressure/meet tight deadlines.
- Ability to work as a self-starter in a close-knit team.
- Good organisational and team working skills.
- Excellent creative writing skills.
- Good all-round communicator.
- Sound judgement, strong news sense and political nous.
- Ability to create media opportunities – national, regional, online and digital – which help the organisation secure strong coverage.
- Ability to be flexible/ think laterally in problem solving.
- Willingness to work with some flexibility for example, out of hours evenings, breakfast events.
- Car desirable but not essential.
The behaviours and characteristics required to be able to fulfil the role’s requirements
- Collaborative – Listening, seeking views and sharing information; constructively challenging when appropriate.
- Taking ownership – Ensuring delivery and holding others to account; can influence, irrespective of hierarchy.
- Agile – Proactive and responsive to provide a strong member service; responding positively to shifting priorities.
- Commercial – Awareness of the wider business environment.
- Innovative – Exploring, sharing and integrating best practice; generating new ideas and challenging a mind-set of “what we’ve always done”
- Analytical – gathering information and using logic to analyse, problem solve, evaluate risk and make decisions
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