Marketing Manager

Location:Greater London
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Role Title: Marketing Manager

Business: Marketing

New or Existing Role- Replacement

Grade: GCB5
Role Purpose
  • The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
  • This role is creating the most engaging and effective marketing materials, supporting our Global Brand and Brand Partnerships activity across all lines of business and fuctions. This role works directly with local markets, agencies and partners to ensure a seamless process from creation through to implementation. The mission is to create impact, cut-through and buzz around all global marketing communications. It is an area of the Bank with the license to test and learn creative and innovative initiatives which can be shared more broadly with local marketing teams.
  • This role sits within the Global Brand team, working closely with the Brand Partnerships team who lead our portfolio of Rugby Sevens, Golf, Tennis, British Cycling and Badminton.
  • The role holder is responsible for:
  • Acting as a central brand ambassador for the organisation, guiding markets to ensure our brand standards are applied consistently with excellence at all times

  • Management and execution of Global Brand and Brand Partnership campaigns and activities

  • Supporting year round calendar of events running across our Brand Partnerships portfolio

  • Creating first class creative assets including TV, social, digital, print, event collateral and brand toolkits

  • Marketing support across all business lines and functions including RBWM, CMB, GBM, Private Bank, Internal Comms, External Comms, Sustainability, Diversity & Inclusion

  • Integration with local teams with a specific eye on how to leverage assets and associations to better leverage cultural insights and business needs

  • Working with multiple agencies to develop the work across a number of channels in a coherant and consistent manner, in keeping with the HSBC Brand and/or Partnership

  • Collaborating with key internal stakeholders and effectively managing agency and supplier relationships

  • The role holder must:
  • Demonstrate a good understanding of key trends across brands, sports marketing and industry innovation which influence the way we interact and engage with our external customers and our internal stakeholders and audience

  • Bring passion and energy to the role, drawing on outside influences from around the world with an appreciation for creative excellence

Key Accountabilities

Impact on Business

  • Execute effective global/local campaigns, producing campaign assets that can be used consistently across the markets

  • Implement agreed campaign and activities in line with the overall Brand runway

  • Work with agencies and third parties to deliver campaigns and assets to time and in budget

  • Ensure that all campaigns and assets delivered are legal and compliant with the relevant approvals

Customers / Stakeholders

  • Work with a range of key internal stakeholders across Marketing teams and the business to share outputs and best practice, securing alignment and buy-in of campaign objectives

  • Manage a broad range of agencies (e.g. creative, media, activation, social) ensuring a consistent level of output and timely delivery of campaign materials

  • Assume day-to-day management of agencies and other third party suppliers to deliver campaigns on time and within budget

  • Keep up to date with evolving customer needs and the latest trends within the industry

  • Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets

Leadership & Teamwork

  • Support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision making

  • Provide technical leadership and support technical excellence by searching out external best practice, monitoring technical and professional developments, sharing knowledge and encouraging others to do the same in the best interests of HSBC and its customers

  • Encourage and enable constructive cross-country and cross-business teamwork by demonstrating collaboration and matrix management in action and challenging actions and behaviours that are not consistent with HSBC's diversity policy and/or the best interests of the business and its customers

Operational Effectiveness & Control

  • Develop and recommend changes and improvements to operating models, procedures and practices based on subject matter expertise and understanding of HSBC and market best practice

  • Communicate and adhere to HSBC policy and procedures in order to ensure good operational, financial and project management, policy and procedural compliance and early identification and effective resolution or escalation of issues that arise

  • Contribute to the development, implementation and maintenance of a Marketing management information, analysis and reporting framework that supports and informs timely and effective business management and decision making at all levels

  • Contribute to the implementation and monitoring of the application of Marketing policies, governance frameworks, procedures, practices and standards to ensure quality, effective risk management and regulatory compliance

Role Dimensions
  • The role holder will assist senior stakeholders to provide Marketing direction to the business

  • The role holder is responsible for the appropriate deployment of the Marketing budget

  • Experience in creation of high quality, stand out marketing communications, social media strategy and execution, digital and performance marketing.

Management of Risk
  • Ensure the fair treatment of our customers is at the heart of everything we do, both personally and as an organisation

  • This will be achieved by consistently displaying the behaviours that form part of the HSBC Values and culture and adhering to HSBC risk policies and procedures, including notification and escalation of any concerns and taking required action in relation to points raised by audit and/or external regulator

  • Manage and mitigate operational risks in day to day operations. In executing these responsibilities, the Group has adopted risk management and internal control structure referred to as the ‘Three Lines of Defence’. The jobholder should ensure they understand their position within the Three Lines of Defence, and act accordingly in line with operational risk policy, escalating in a timely manner where they are unsure of actions required.

  • Through the implementation the Global AML, Sanctions and ABC Policies, supporting Guidance, and Line of Business Procedures the jobholder will make informed decisions in accordance with the core principles of HSBC's Financial Crime Risk Appetite.

  • The following statement is only for roles with core responsibilities in Operational Risk Management (Risk Owner, Control Owner, Risk Steward, BRCM, and Operational Risk Function

  • The jobholder has responsibility for overseeing and ensuring that Operational risks are managed in accordance with the Group Standards Manual, Risk FIM, & relevant guidelines & standards. The jobholder should comply with the detailed expectations and responsibilities for their core role in operational risk management through ensuring all actions take account of operational risks, and through using the Operational Risk Management Framework appropriately to manage those risks.

  • This will be achieved by:
  • Continuously reassessing risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.

  • Ensuring all actions take account of the likelihood of operational risk occurring, addressing areas of concern in conjunction with Risk and relevant line colleagues, and also by ensuring that actions resulting from points raised by internal or external audits, and external regulators, are correctly implemented in a timely fashion.

  • Ensure the end to end adoption of all aspects of supplier performance management in managing vendor relationships, including commercial terms, on-boarding, contracts, supplier performance, risk and payment

Observation of Internal Controls

  • The jobholder will adhere to, and be able to demonstrate adherence to, internal controls and will implement the Group compliance policy by adhering to all relevant processes/procedures.

  • The term ‘compliance’ embraces all relevant financial services laws, rules and codes with which the business has to comply. This will be achieved by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.

  • The following statement is only for roles with managerial or specific Compliance responsibilities

  • The jobholder will implement measures to contain compliance risk across the business area. This will be achieved by liaising with Compliance department about business initiatives at the earliest opportunity. Also and when applicable, by ensuring adequate resources are in place and training is provided, fostering a compliance culture and optimising relations with regulators.