Social Media Executive

Location:Greater London
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Role summary

The Social Media Executive works closely with the Head of Social media to create engaging content for CBI’s social media presence, including keeping social media channels updated and brand-focused, seeking out new social media avenues and ways of connecting with audiences.

Key responsibilities

  • Manages CBI social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms
  • Engages in social media presence creation on new and emerging social media platforms
  • Create three to four pieces of dynamic written, graphic, and video content each day
  • Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
  • Assists social media management with large projects, events, and community management
  • Works as part of a team to develop large social media campaigns across CBI that deliver for internal stakeholders, members and sponsors
  • Analyses and reports audience information and demographics, and success of existing social media projects
  • Proposes new ideas and concepts for social media content
  • Manages the Social media content grid
  • Uses scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary
  • Produces a weekly and Monthly reports into the effectiveness of social media for management.

Knowledge and experience

What an individual must know or understand to be able to fulfil the role’s requirements.

  • Knowledge of the social media landscape and appropriate ways of measuring delivery
  • Ability to work under pressure/meet tight deadlines
  • Ability to be flexible/ think laterally in problem solving.


  • Good organisational and team working skills
  • Excellent creative writing skills
  • Good all-round communicator
  • Sound judgement
  • Ability to work under pressure/meet tight deadlines
  • Ability to be flexible/ think laterally in problem solving.


The behaviours and characteristics required to be able to fulfil the role’s requirements.

  • Collaborative – Listening, seeking views and sharing information; constructively challenging when appropriate
  • Taking ownership – Ensuring delivery and holding others to account; can influence, irrespective of hierarchy
  • Agile – Proactive and responsive to provide a strong member service; responding positively to shifting priorities
  • Commercial – Awareness of the wider business environment
  • Innovative – Exploring, sharing and integrating best practice; generating new ideas and challenging a mind-set of “what we’ve always done”
  • Analytical – gathering information and using logic to analyse, problem solve, evaluate risk and make decisions.

Equal opportunity employer

Be you! Where everyone feels they can belong.

Our aim is to create prosperity for all! To do that well, we need a workforce that is more representative of the businesses we serve.

We know through experience that different ideas, perspectives and backgrounds create a stronger and more innovative work environment that delivers better results. To support an inclusive environment where employees feel empowered to share their experiences and ideas, we’ve encouraged the creation of a variety of Employee Resource Groups - Women, LGBT+, BAME and Working Families.

We recognise the many benefits flexible working can bring. Many of our employees work flexibly in many different ways, including part-time. Please talk to us at interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking and will accommodate where possible.

How to apply

Please submit your CV and cover letter to with 'Social Media Executive' as the subject.