future of work

What is your employer branding score?


WORK180Apr 3, 2019

First impressions count. What does your Employer Brand say about your company?

Organisations across the globe are investing in developing a reputable employer brand to help recruit higher quality talent, improve productivity and reduce hiring costs. Did you know that a company with a stronger employer brand than its competitors will see a 43% decrease in the cost per candidate they hire? Just like customers purchasing products, job seekers are buying into the brand of their future employees. By investing in an employer brand, you can influence your future team by increasing awareness, building trust and ultimately increasing quality applications.

Diversity hiring is the most embraced trend with 78% of companies prioritising diversity to improve culture, and 62% are doing so to boost financial performance. Endorsed Employer BHP is a great example; they’ve employed over 1000 women in 2018, which is more than the last decade combined! In addition, they’ve noticed productivity on the rise within their most diverse worksites.

In addition to BHP, WORK180 have helped companies such in some of the most non-traditional industries leverage employer branding to achieve outstanding results and have developed a winning formula for success. Our employer branding checklist will help you identify the strengths and weaknesses of your employer brand by exploring key initiatives to help create awareness of your business. These include; leveraging employee quotes and stories, writing gender-neutral job adverts and using surveys to understand why employees value you and how you are perceived externally.

How it works

We ask you 15 questions that underpin a strong employer brand. Your answers will give us a percentage which we will use to rate you against the numerous companies we work with. Once we identify where your gaps and opportunities may be in your employer branding journey, we can discuss how to solve them as a team.

Completing the employer branding checklist is complimentary. Please get in touch if you would like to explore the checklist and understand how to influence your employer brand to increase diversity within your workplace.


About the author

WORK180

WORK180 is an international jobs network that connects smart businesses with talented women. We pre-screen every employer on our jobs board to see where they stand on pay equity, flexible working, paid parental leave, equal opportunities and a range of other criteria. We also take into account diversity initiatives focusing on age, ability, ethnicity and sexual orientation.

The information we uncover is made public on our website, so that everyone knows what to expect from each employer before applying for a job. We continually review and evolve our pre-screening criteria to ensure workplaces are fair and equal for everyone.


Work180 is a jobs board with a difference! We pre-screen employers on paid-parent leave, pay equity, flexible working arrangements and more. Find your dream job here.


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