Article

Seven important employee benefit trends for 2021

Seven important employee benefit trends for 2021

Posted on Feb 8, 2021

Great employee benefits are vital to attract, nurture, and retain a great workforce. But with policies that were considered progressive — like flexible working and enhanced parental pay — now seen as the norm, HR professionals may be left wondering what constitutes great employee benefits in 2021…

To find out, we interviewed trailblazing employers around the world known for their commitment to diversity, equity, and inclusion. From the policies they’re continually improving to the new additions from 2020, they kindly shared the latest employee benefits and policies they wouldn’t be seen without.

Employee benefits to improve

1. Improved flexible working

If your organisation didn’t already have flexible working in place before the pandemic, it almost certainly does now. And with reports consistently indicating an increased desire for flexible working arrangements, it’s clear that being ‘open to conversations around flexible working’ is no longer enough — employers should now be leading the conversation.

The trailblazing companies we interviewed went beyond simply offering traditional flexible working options (like adjusted hours and remote working), and have invested in honing benefits that work specifically for their workforce. Early results of such improvements made by Endorsed Employers are reported to be a happier, healthier, and more productive workforce — and those results were taken during a pandemic!

Top flexible working trends

  • A ‘why not’ approach to flexible working: While some roles cannot be done remotely, the pandemic is proof that almost all can be adapted to some form of flexibility (such as adjusted working hours, split shifts, or job shares). Of course, implementing these arrangements can be difficult at first and managers must be prepared and empowered to handle such adjustments. However, this is a challenge that leading employers are embracing and already benefiting from.

For inspiration implementing flexible working in a range of roles, here are some success stories from our Endorsed Employers.

  • Special flexible days: One organisation in particular reported an increase in productivity and engagement by simply introducing a range of new flexible days, such as ‘Flexible Fridays’. These are a relatively quick and simple way of offering some form of flexibility to roles that are traditionally exempt from such arrangements! WORK180 itself introduced a nine-day fortnight with great success.

LessonsFromLockdown_WOKR180_Valeria_Gemma_WORK180blog_Dec2020

This year, Gemma (my fellow CEO) and I introduced a nine-day fortnight at WORK180. While our team was already fully flexible — working whenever and wherever works for them — we wanted to ensure everyone had the time they needed to cope with the potential increase in domestic and mental pressures caused by the pandemic. We’ve received great feedback so far and productivity is unimpacted, which is a great 'silver lining' from COVID-19 for us. My advice for other employers would be to extend trust to employees from day one.

Valeria Ignatieva, Co-Founder and CEO of WORK180

  • Flexible holidays: It’s undeniable that an investment in diversity, equity, and inclusion (DEI) is a moral and economic necessity in the workplace, with many talented candidates now considering it an important part of their employer’s offering.

Last year, we saw a number of organisations further proving their commitment to DEI by allowing employees to substitute certain holidays for ones that better resonate with their beliefs and culture. For example, recognising and respecting people's discomfort with the celebration of "Australia Day" — which is increasingly recognised as "Invasion Day" — WORK180 now gives our Australian teammates the option to reassign their national day off. Similarly, it’s increasingly common for employees to be allowed to take paid or unpaid leave for holidays of religious or cultural significance.

2. Improved parental leave

While enhanced parental pay for both primary and secondary carers was once a mark of a progressive employer, 2020 made it even more clear that these employee benefits are not enough to truly support a happy, productive, and ultimately profitable team. What’s more, job seekers also know this and are demanding more.

As such, last year saw many leading employers making significant improvements to their parental leave policies. In fact, it was one of the most popular policy updates amongst our Endorsed Employers worldwide. Here are the most common updates:

  • Extending parental leave to fostering and surrogacy: Great parental leave policies show respect and a long-term investment in your team members, ensuring they and their families receive the support they need to thrive on their eventual return to work. For these policies to truly work, they must be adapted to support all families, which means considering the needs of same-sex couples, adoptive and foster parents, kinship and surrogacy arrangements.

  • Special parental leave for stillbirth, infant death, and miscarriage: While it’s widely recognised as best practice to offer parental leave policies to parents of stillbirth children, an increasing number of employers are also offering specific paid leave for those dealing with the often devastating impact of misscarriage and infant death.

Want to better understand the impact of pregnancy loss in the workplace? We recommend listening to our recent Equality Talks podcast: Pregnancy loss support with Samantha Payne.

  • Improved secondary carer leave: Examples of improved secondary carer leave include increasing the amount of paid weeks off and even implementing financial incentives for partners to share the care of their child. As well as improving attrition and attracting new talented team members, such fair and supportive employee benefits are an important step in tackling the damaging gendered views on parental leave.

To learn more about how you can improve your parental leave policies, download the HR Handbook for Hiring Women.

3. Extended wellbeing benefits

As well as introducing a new illness, the pandemic further amplified employers’ responsibility for the mental health and wellbeing of their workforce. As a result, 2020 saw many leading employers further invest in employee benefits that support their team’s physical, mental, and even financial health. Examples include free yoga and meditation sessions, adding unlimited outpatient treatment to their Employee Assistance Programme, and even personal finance training.

When times are tough, people remember acutely how they have been treated, and for the long-term. For those businesses not being conscious of the importance of focusing on ‘being human’ that means the alienation of a mass of potential customers and people with useful skills and experience they will need in the years to come.

EAPA UK Chair, Eugene Farrell

Employee benefits to introduce

4. Menopause policy

Last year, menopause started to gain even more momentum as an important workplace issue. More employers therefore began making the necessary changes to retain the talented and experienced team members whose careers could be impacted by the often challenging transition. This includes offering employee benefits to help those directly impacted, as well as flexibility, support, and awareness training to those indirectly impacted, such as colleagues and family members.

To learn more about the positive impact a menopause policy can have on your workplace, read our recent blog: Lessons from employers that are leading the way.

Menopause Campaign WORK180 Lloyds Banking Group

5. Gender affirmation policy

Amongst those interviewed, one trailblazing Endorsed Employer introduced a dedicated policy for team members who are affirming their gender. This included both flexible working arrangements, up to 10 additional days of paid leave, and the creation of plans and process templates to help ensure a safe and supported affirmation.

6. Domestic violence and abuse policy

Each year, there are 2.4 million victims of domestic abuse aged 16 to 74 (two-thirds of whom are women). The likelihood of one or more of your workforce suffering such abuse became even higher in 2020, with extensive reports of increased violence against women and girls during the pandemic.

Given that 75% of those enduring domestic abuse are targeted at work, leading employers are now recognising their moral role and responsibility in addressing this devastating issue. In fact, despite increased HR pressures during the pandemic, WORK180 saw a 16% increase in Endorsed Employers adopting a Domestic Violence and Abuse policy.

7. Carer support

Again, the pandemic shed a light on the often hidden home duties that employees have been juggling alongside their careers. This includes caring responsibilities, with around one-in-eight adults undertaking unpaid care at one time. Recognising the inevitable stress and impact such responsibilities may be having on members of their team, leading employers are introducing greater employee benefits to specifically support these individuals.

Ready to show candidates what you have to offer?

Organisations' benefits and policies were once kept hidden in a dusty HR draw. Today, top candidates expect to see what an employer has to offer before they even apply for a role. In fact, that’s one of the reasons why around 100,000 women a month use WORK180’s transparent job board to find their next role.

And WORK180 doesn’t just advertise great workplaces for women — we help create them too! To learn more about how we can help your DEI initiatives and raise your company’s profile as an employer of choice, visit our Why WORK180 page today.


To help women find a workplace that will work for them, we prescreen employers on their gender pay gap data, parental leave policies, flexible working, and more. Find your next role on the WORK180 job board.


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